Here's something to think about...Ten years ago, when listing a house I would place a sign in the yard, which a neighbour most likely saw - perhaps told a friend; the property was listed on the multiple listing service (MLS), and for exposure, direct mail, open houses and newspaper advertising were what I used to expose my listings. Very few prospective buyers went online, as a matter of fact most new little about the "net", and most buyers had saved over the years for a sufficient down payment (25%).
Today websites like Realtor.ca attract millions of visitors every month. Today, 90 percent of all buyers are going to the Internet to search for homes and real estate information. Much of what Realtors used to do no longer makes sense. Now it's important to provide a buyer with the listing online with multiple photos, a virtual tour or online video so the buyer can get the "essence" of the property and floor plan, mapping features, comprehensive neighborhood, school and financing information. Today's buyer wants it all.
Today's buyers and sellers are well educated as to what is happening in the marketplace, how many sales have taken place, the prices and dollar per square foot, and what the amenities of each house are.
One of our jobs as Realtors, is to be up on the market and to be able to provide information to buyers and sellers, to assist them in making wise decisions for themselves.
This means being able to discuss the economy, recently passed legislation that effects buyers and sellers, and basic trends marketing and the marketplace.
The revolution of the internet has brought instant information to our fingertips. Statistics regarding buying trends, demographics, and analytics are readily available for everyone. The questions is: Is your agent a local economist and a tech marketer?
The internet is a huge source of business for Realtors. Web sites such as Realtor.ca, Craigslist, You Tube, and social media outlets such as Facebook, Twitter, LinkedIn are just a number of websites that today's buyers and sellers are surfing. If you're agent is not utilizing these specific sites, you could possibly be missing out on a large target audience looking to buy your home.
If you're looking to buy or sell a property, call the local economist, tech savvy agent: Rob Cvitanovic (sit`an`oh`vik) of Keller Williams Realty West (250) 704-6970.